RIFF PRIVACY POLICY
Last updated: [December 2025]
Riff Financial Ltd (“Riff”, “we”, “us” or “our”) is committed to protecting your privacy and handling your personal information responsibly and transparently.
This Privacy Policy explains how we collect, use, store, and protect your personal data when you visit our website (www.riffagent.ai
), join our waitlist, or interact with us.
If you have any questions, you can contact us at: oliver.butcher@riff-fin.com
1. Who we are
Riff Financial Ltd
Registered in England & Wales
Trading name: Riff
Registered address: Flat 6, King Stable Street, Eton, Windsor, SL4 6SA
Email: oliver.butcher@riff-fin.com
For the purposes of UK GDPR, we are the data controller of your personal data.
2. What data we collect
We may collect the following categories of personal data when you use our website or join our waitlist:
Information you provide directly
Name
Email address
Any information you submit through forms (e.g., waitlist opt-in)
Information collected automatically
Through cookies and analytics tools (e.g., Google Analytics):
IP address and approximate location
Device type and browser
Pages visited and time spent
Clicks, scrolls, and website interactions
Referring website or URL
Information from communications
If you contact us directly, we collect:
Email contents
Attached documents
Metadata (time, date, sender)
3. How we use your data
We use your personal data for the following purposes:
To provide and improve our website
Analyse usage patterns
Improve functionality, design, and user experience
To manage our waitlist and communicate with you
Email updates about product development
Respond to enquiries
Send optional marketing updates (only if you consent)
For security and compliance
Detect and prevent fraud or misuse
Comply with legal/regulatory obligations
4. Lawful bases for processing
Under UK GDPR, our lawful bases are:
Consent
For sending marketing emails, newsletters, and waitlist updates.
Legitimate Interests
For:
Website analytics
Site security
Understanding user behaviour to improve the product
These interests are balanced against your privacy rights.
Legal Obligation
For complying with applicable UK laws.
5. Cookies and tracking technologies
We use cookies to make our website function properly and to understand how visitors use it.
Types of cookies we use
Strictly necessary cookies
Essential for site functionality. These do not require consent.
Analytics cookies (e.g., Google Analytics)
Used to understand how users interact with the website.
Google Analytics may collect:
IP address (anonymised by default)
Device & browser information
User interactions (clicks, scrolls, time on page)
You can withdraw consent at any time (see Section 11).
For more details about how Google uses your data, visit:
https://policies.google.com/technologies/partner-sites
6. Who we share your data with
We may share personal data with trusted third-party service providers, including:
Google Analytics (website analytics)
Framer (website hosting)
Email delivery platforms (if used for emailing updates)
All providers are required to keep your information secure and comply with UK GDPR.
We do not sell your personal data and do not share it with advertisers.
7. International data transfers
Some service providers (e.g., Google) may process data outside the UK.
When this occurs, we ensure appropriate safeguards are in place, such as:
UK-approved Standard Contractual Clauses (SCCs)
Adequacy decisions issued by the UK government
8. How long we keep your data
We keep your data only for as long as necessary:
Waitlist data: until you unsubscribe or ask us to delete it
Analytics data: typically 14–26 months (Google Analytics default retention)
Emails: retained as long as reasonably required for business or legal reasons
9. Your rights under UK GDPR
You have the right to:
Access your data
Correct inaccurate data
Delete your data (“right to be forgotten”)
Object to processing based on legitimate interest
Withdraw consent for marketing at any time
Request data portability
To exercise your rights, email oliver.butcher@riff-fin.com
10. Marketing preferences
If you join our waitlist, you may receive email updates about Riff.
You can opt out at any time using the unsubscribe link or by contacting us.
11. Withdrawing cookie consent
You can:
Adjust your browser settings to block cookies
Delete existing cookies
Use third-party cookie control tools
Withdraw consent through any cookie banner we deploy
Note: blocking cookies may affect site performance.
12. How we protect your data
We take appropriate technical and organisational measures to protect your data, including:
Encryption
Secure hosting
Access controls
Audit and monitoring procedures
13. Changes to this policy
We may update this Privacy Policy occasionally.
The “Last Updated” date will always indicate the current version.
14. How to complain
If you have concerns, please contact us first at:
oliver.butcher@riff-fin.com
If you are not satisfied, you can contact the UK Information Commissioner’s Office (ICO):
https://ico.org.uk/make-a-complaint/